Therefore, to be possess’d with double pomp,
To guard a title that was rich before,
To gild refined gold, to paint the lily,
To throw a perfume on the violet,
To smooth the ice, or add another hue
Unto the rainbow, or with taper-light
To seek the beauteous eye of heaven to garnish,
Is wasteful and ridiculous excess.
– Shakespeare, King John, Act 4, Scene 2

The Earl of Salisbury may have thought this Double IPA “ridiculous excess”, but, though we have no proof, we’re pretty sure Shakespeare would have enjoyed this ale.